Role:  Post-production / Visual Effects Producer

It was such a privilege to produce this piece, which was designed to be more of an experiential art installation than a commercial.  Plenty of technical challenges to figure out – and the fact that our tight schedule spanned the weekend of Hurricane Irene helped keep things interesting.

The Mill’s co-directors Rama Allen & Ryan McKenna shot all of the material using DSLR cameras and motion control timelapse rigs (!) in New York, Barcelona, and Paris.  The tireless Keith Sullivan brought everything together using Smoke.

Music and sound design were crafted by Henry Boy and Fall On Your Sword, in close collaboration with Rama.

We oversaw installation of the films into the 40 screens along the moving walkways at JFK airport’s American Airlines International terminal.  The most calming and beautiful ad you’ll ever see on your way to the gate.

FULL CREDITS

Production Company – The Mill
Director of Content – Ian Bearce
Executive Producer – Adam Isidore
Head of Design Production – Danielle Amaral

Co-Director – Rama Allen
Co-Director – Ryan McKenna
Mill NY Producer (Post) – Emily Branham

Line Producers (On Location) – Rich Schwab (NYC), Helmut Hutter (Paris), Lyndsay Fields (Barcelona)
Mill NY Producer (Shoot) – Amy Selwocki

Camera Operator – Tyler Ginter

Post Production House – The Mill
Flame Artist – Keith Sullivan
Nuke Artist – Rodrigo de la Parra
Colourist – Damien Van Der Cruyssen
Art Director – Bowe King
Designer/Animator/Editor – Audrey Davis
Designer/Animator/Editor – Jason Salo
Designer/Animator – Justin Demetrician
Design Intern – Jordan Taylor

Sound Design – Henry Boy
Composer – Fall On Your Sword
Sound Mix – Sonic Union

Agency – Publicis NY
Agency Producer – Jeri Slater
Creative Director – Tom Drymalski/Perry Essig
Art Director – Julian Newman
Copywriter – Dennis Greeley
Account Team – Simon Ludowyke/Tanya Jindani